It’s no surprise that with so many of us stuck at home for most of 2020, there’s been an increased interest in DIY projects. Homeowners have been using the time to build everything from desks to alternative dwelling units. That interest is reflected in where we see visitors going on our website. We’ve seen a significant increase in the number of people downloading free project plans and an especially high interest in free pergola plans.
When we started planning a high-quality video for our new Outdoor Accents® Avant Collection™ of decorative hardware, we knew we wanted a well-known and talented social media Influencer to help us show off the versatility of this new line. Our marketing team’s first choice was DIYer and brand ambassador Jen Woodhouse.
One of the ways many homeowners increase the enjoyment (and monetary) value of their property is by adding a well-designed deck, pergola or other outdoor structure to their backyard. Whether it’s for entertaining or just chilling with a good read and a bracing beverage, a beautiful outdoor living space makes any backyard activity more desirable. Perhaps that’s why, in a 2017 survey, 25% of National Association of Home Builders (NAHB) remodelers reported adding a deck as one of their most common projects, and the figure was nearly identical for new home construction.