When we started planning a high-quality video for our new Outdoor Accents® Avant Collection™ of decorative hardware, we knew we wanted a well-known and talented social media Influencer to help us show off the versatility of this new line. Our marketing team’s first choice was DIYer and brand ambassador Jen Woodhouse.
One of the ways many homeowners increase the enjoyment (and monetary) value of their property is by adding a well-designed deck, pergola or other outdoor structure to their backyard. Whether it’s for entertaining or just chilling with a good read and a bracing beverage, a beautiful outdoor living space makes any backyard activity more desirable. Perhaps that’s why, in a 2017 survey, 25% of National Association of Home Builders (NAHB) remodelers reported adding a deck as one of their most common projects, and the figure was nearly identical for new home construction.