Crafting Connections: Community Engagement at JLC LIVE 2024

Jade Spadoni, Community Manager on the Simpson Strong-Tie social media marketing team, recently attended JLC, her first tradeshow with the company. Over two days, she engaged with influencers, connected with customers and had the opportunity to interact face to face with many individuals she typically engages with online or virtually. 

Continue reading “Crafting Connections: Community Engagement at JLC LIVE 2024”

Outdoor Accents® Avant Collection™ — a New Look for Backyards

One of the ways many homeowners increase the enjoyment (and monetary) value of their property is by adding a well-designed deck, pergola or other outdoor structure to their backyard. Whether it’s for entertaining or just chilling with a good read and a bracing beverage, a beautiful outdoor living space makes any backyard activity more desirable. Perhaps that’s why, in a 2017 survey, 25% of National Association of Home Builders (NAHB) remodelers reported adding a deck as one of their most common projects, and the figure was nearly identical for new home construction.

Continue reading “Outdoor Accents® Avant Collection™ — a New Look for Backyards”