Strong Conversations
Welcome to Strong Conversations hosted by Simpson Strong-Tie where we bring partners, colleagues, innovators and leaders together for insightful conversations. We dive into the subjects and issues that we all face — forging stronger connections and relationships along the way.
In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Rob and Travis Kerrick, the father-son team at the heart of United Production Framing. With nearly 70 years of combined experience, the Kerricks have helped shape thousands of homes across Southern California—and their story is as much about family as it is about construction.
What You’ll Learn in This Episode:
– How Rob and Travis’s personal bond translated into professional success
– Rob’s journey from loading lumber at 15 to being one of the first to install Simpson’s original Strong-Wall
– How Travis went from pursuing kinesiology to discovering his passion in construction management
– Why their family-like approach to business has helped create lasting industry relationships
– Their perspective on what’s next for framing and the growing role of innovation and technology
Whether they’re racing trophy trucks in Baja or managing multi-family builds, the Kerricks bring energy, trust, and respect to everything they do. This episode is a conversation about legacy—what it means to build homes, careers, and community together.

Women in Construction
Welcome to our podcast on Women in Construction hosted by Simpson Strong-Tie, a leading manufacturer and technology services company of engineered building products in the residential and commercial space. In this podcast we take a closer look at the women who make up the residential construction industry. We are going to have an open discussion about how we got here, what challenges us, motivates us and what makes us succeed. In each episode we will be joined by three guests to get their perspective on what it’s like to be in this field. We will talk about how women can effect change and create an environment where other women want to be a part of.
How We Got Here
In our “How We Got Here” series, we talk to leaders in the building industry about how they got to where they are. Some of us are born into the building industry. Some of us fell into it. And some of us took a few detours to find our place. Our guests share stories and insights of not only how they got here but more importantly what made them stay.
Building the Brand
In our “Building the Brand” series, we talk to leaders and entrepreneurs in the building industry about what it takes to start a venture or business and build it into a brand. We talk about taking a chance on yourself and the determination and resilience that it takes to stay the course. Our guests share with us what it means to be a heart led leader and the importance of not just building the brand but building a culture that your employees can thrive in.