Getting to Know Our 2022 Simpson Strong-Tie DIY Brand Ambassadors

Meet Our 2022 Simpson Strong-Tie DIY Brand Ambassadors

At Simpson Strong-Tie, we have the privilege to work with a variety of brand ambassadors who aren’t afraid to roll up their sleeves and tackle DIY projects big and small. Today we’re spotlighting some of our do-it-yourself partners and favorite projects. You can see how they’ve used Simpson Strong-Tie hardware and software to turn ideas into reality. 

Brand Ambassador en Woodhouse
Brand Ambassador en Woodhouse
  1. Jen Woodhouse aka House of Wood 

From Jen: “I’m a self-taught carpenter with a fearless DIY spirit and a penchant for problem-solving. The House of Wood is my creative outlet for all things DIY and design, a place where I document my adventures in designing and building furniture and tackling home renovation projects.” 

Projects with Us 

We’ve been working with Jen Woodhouse for nearly a decade. Over those years she’s built projects as small as this modern dog house to others as large as a floating deck. In the last two years, she’s built a backyard Pergola, DIY’d a workbench in under two hours and even desiged and built a fence with our free Fence Planner Software. Jen is a fantastic DIYer who is a dream to work with and who isn’t afraid to tackle even the largest projects that can bring a backyard to life.  

Find her on these platforms: 

Instagram: @jenwoodhouse   Website: Jenwoodhouse.com 

Brand Ambassador Sadie Mae Johns aka The Awesome Orange
Brand Ambassador Sadie Mae Johns aka The Awesome Orange

2. Sadie Mae Johns aka The Awesome Orange 

From Sadie: “What started as a desire to create AWESOME furniture for my nest . . . turned into a passion to create AWESOME furniture for everyone. My brand, The Awesome Orange, is about building custom furniture and DIYing my fixer-upper all while inspiring others to Build Loud, Build Wild!” 

Projects with Us 

Sadie has tackled a diverse suite of projects with us, including a floating deck for her backyard, pool-lounger chairs for her brand-new deck and a fastener-connected built-in-bookshelf, which provides plenty of shelving space for her home’s needs. Her infectious energy is apparent in everything she does, with her can-do attitude and upbeat spirit. Working with Sadie truly is AWESOME. 

Find her on these platforms: 

Instagram: @theawesomeorange  Website: theawesomeorange.com 

Brand Ambassador Jenny Palo
Brand Ambassador Jenny Palo

3. Jenny Palo aka Palo Woodcraft 

From Jenny: “I’m a lifelong learner with a passion for woodworking and DIYing. I recently bought a new house and I’ve been slowly working my way through, building new furniture and giving all the rooms more character.” 

Projects with Us: 

Jenny is one of our newest brand ambassadors. She participated in our WBSK challenge and built an inspired workbench with our WBSK kit. Since partnering with Simpson Strong-Tie, she’s shown an ingenuity for unique uses of our products. Her first project was a DIY Dream Walk-In Closet renovation which gave us the opportunity to showcase our new line of medium-duty fasteners. Most recently she designed a Free Standing Porch Swing Frame perfect for any backyard. This swing featured a clever use of our new decorative knee brace connector.  We’re excited to see what Jenny dreams up in 2023. 

Find her on these platforms: 

Instagram: @palo_woodcraft  Facebook page: Palo Woodcraft 

Brand Ambassador Joana Bianchi
Brand Ambassador Joana Bianchi

4. Joana Bianchi 

From Joana: I’m going to help you transform your home. I  am a DIYer with a passion for interior decoration and breathing new life into furniture. I hope to inspire you with new ideas and give you confidence to make your house a home: that is what being HOMEMAKER is all about.” 

Projects with Us: 

Joana brings a simple but modern flair to all her projects. Her ideas show how an apartment of any size can be transformed with the help of our hardware. One of her first projects was a simple bed frame designed to spruce up any bedroom. This bedframe is held together by our black powder-coated Outdoor Accents® hardware that provides strength and style. She also built a very comfortable sofa bed which does double duty as a couch and spare bed for guests and updated her kitchen with some kitchen counter bar stools.

Find her on these platforms: 

Instagram: @Joana_Bianchi  Website: joanabianchi.com 

Brand Ambassador Dena aka Fletcher Creek Cottage
Brand Ambassador Dena aka Fletcher Creek Cottage

5. Dena of Fletcher Creek Cottage 

From Dena: “I live on 65 acres, just outside our hometown, in a little cottage that my family and I built from the ground up. I moved back to our hometown to raise our children near family and live a simpler life. To make that happen we needed to save as much as possible, which led my husband and me to build our entire house entirely DIY! I love to share my passion for all things HOME and HOMEmade on my journey of building a beautiful life.” 

Projects with Us: 

On her homestead, Dena decided to raise chickens and built a chicken coop and shed to house them using our various anchors, connectors and fasteners. She also added a lovely custom fence for her new garden, planning the DIY build with our free Fence Planning Software and using our sturdy fence brackets.  

Find her on these platforms: 

Instagram: @fletchercreekcottage I Website: fletchercreekcottage.com 

We’re thrilled to have teamed up with our influencers this year to make this wide variety of creations come to life. We hope that some of their projects will inspire you to tackle a DIY project of your own. We invite you to check out our DIY page today and browse through the assortment of free project plans you can download and start building today! You can also keep up with our influencers and their latest projects on our Building Strong blog. Consider subscribing to our blog to get an email with our latest post straight to your inbox.