As a contractor, you know your business depends on lead generation, so understanding how to get leads can help you sustain and grow your business as a builder.

Developing a construction lead-generation strategy means three things:

1. 1. You need to take a high-level view of your potential clients and resources.
   2. You need to determine how much time and money you can dedicate to your lead-generation efforts.
   3. You need to decide whether you’ll do the lead generation yourself — or seek the assistance of a local marketing agency.

If you decide that you’d like to perform the lead generation yourself, understanding how to create a proper lead-generation strategy will help you build a list of previous, current and future clients and establish long-term success.

Continue reading “Construction Lead Generation: Strategies for Contractors”