As a contractor, you know your business depends on lead generation, so understanding how to get leads can help you sustain and grow your business as a builder. Developing a construction lead-generation strategy means three things: You need to take a high-level view of your potential clients and resources. You need to determine how much time and money you can dedicate to your lead-generation efforts. You need to decide whether you’ll do the lead generation yourself — or seek the assistance of a local marketing agency. If you decide that you’d like to perform the lead generation yourself, understanding how
