Strong Conversations
Welcome to Strong Conversations hosted by Simpson Strong-Tie where we bring partners, colleagues, innovators and leaders together for insightful conversations. We dive into the subjects and issues that we all face — forging stronger connections and relationships along the way.

Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two
Mollie Elkmam, founder of She Built Foundation and Group Two Advertising, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mollie talks about the importance and role of marketing and advertising in the building industry. We also talk to Mollie about what inspired her to start the She Built Foundation and writing the She Built books.
https://www.linkedin.com/in/mollieelkman/
https://grouptwo.com/
https://www.linkedin.com/company/shebuiltbooks/
Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two
Mollie Elkmam, founder of She Built Foundation and Group Two Advertising, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mollie talks about the importance and role of marketing and advertising in the building industry. We also talk to Mollie about what inspired her to start the She Built Foundation and writing the She Built books.
https://www.linkedin.com/in/mollieelkman/
https://grouptwo.com/
https://www.linkedin.com/company/shebuiltbooks/
Women in Construction
Welcome to our podcast on Women in Construction hosted by Simpson Strong-Tie, a leading manufacturer and technology services company of engineered building products in the residential and commercial space. In this podcast we take a closer look at the women who make up the residential construction industry. We are going to have an open discussion about how we got here, what challenges us, motivates us and what makes us succeed. In each episode we will be joined by three guests to get their perspective on what it’s like to be in this field. We will talk about how women can effect change and create an environment where other women want to be a part of.
How We Got Here
In our “How We Got Here” series, we talk to leaders in the building industry about how they got to where they are. Some of us are born into the building industry. Some of us fell into it. And some of us took a few detours to find our place. Our guests share stories and insights of not only how they got here but more importantly what made them stay.
Building the Brand
In our “Building the Brand” series, we talk to leaders and entrepreneurs in the building industry about what it takes to start a venture or business and build it into a brand. We talk about taking a chance on yourself and the determination and resilience that it takes to stay the course. Our guests share with us what it means to be a heart led leader and the importance of not just building the brand but building a culture that your employees can thrive in.