Construction Marketing Ideas: 20 Best Backyard Builder Marketing Strategies for Success

For construction companies, marketing is a way to find leads that allow them to win more projects and succeed in business. There are many different approaches to construction marketing, and marketing your services successfully means finding the strategies that work best for you.

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Bidding Strategies in Construction: Types and Tips

Becoming effective and efficient at bidding on projects can mean more jobs landed for your company. While the types of bidding strategies in construction may differ depending on your company, your communication style and your clients, the bidding process follows roughly the same steps regardless of the residential project.  

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Construction Lead Generation: Strategies for Contractors

As a contractor, you know your business depends on lead generation, so understanding how to get leads can help you sustain and grow your business as a builder.

Developing a construction lead-generation strategy means three things:

    1. You need to take a high-level view of your potential clients and resources.
    2. You need to determine how much time and money you can dedicate to your lead-generation efforts.
    3. You need to decide whether you’ll do the lead generation yourself — or seek the assistance of a local marketing agency.

If you decide that you’d like to perform the lead generation yourself, understanding how to create a proper lead-generation strategy will help you build a list of previous, current and future clients and establish long-term success.

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Backyard Brilliance: Embracing New Trends in Deck, Pergola and Fence Design

Fostering natural outdoor spaces that can double as living areas encourages spending more time outside and expands the usable areas of the home. Homeowners may have grand visions for designing outdoor spaces, but making them all work together can be quite a feat.  

 Understanding the current trends in deck, pergola and fence design can help you construct a space that incorporates all the necessary elements to give clients the backyard of their dreams. 

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Meet Deck Dynasty: Custom Deck Builder in North Carolina

Founded by Zachary Spriggs, Deck Dynasty has completed 10–15 big (and small) projects each year since 2015. Originally from Denver, Colorado and now building in Franklin, North Carolina, Deck Dynasty’s projects mainly focus on custom decks as well as staircases, docks, and ramps.  Learn more about Deck Dynasty’s business and advice to the current and future generation of builders. 

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DIY: Building a Deck with Simpson Strong-Tie Hardware and Deck Planner Software

Upgrading your backyard with a deck? Learn how influencer Mandy Furrow aka Houseonmillandhill used our Deck Planner Software™ to design the deck of her dreams. From her computer screen to her backyard, follow along as she takes you through her first deck project.  

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Simpson Strong-Tie Shows You How to Build a Stronger Deck — in Eight Easy Videos

The year 2016 saw its share of momentous events, if you care to recall: Britain voted to leave the EU, Russia interfered in the US presidential election and North Korea conducted nuclear tests. At that time, the world was still in an economic expansion and Americans were still living their usual busy social lives — which in most cases meant a daily commute to work or school, shopping, eating out once or twice a week, and planning fun adventures for spring and summer vacations.

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10 Critical Deck Connections

Decks continue to be a popular addition to homes. In 2017, nearly 24 percent of the single-family homes started that year included a deck. The same year, 25 percent of National Association of Home Builders (NAHB) remodelers reported adding a deck as one of their most common projects. Those numbers have remained pretty constant for the last decade, steadily swelling the number of decks in the United States.

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Deck Guide: How to Build Safe, Strong Decks

A little like Bugs Bunny’s, Simpson Strong-Tie’s favorite season is “deck season.”

This penchant makes sense, because for more than half a century Simpson Strong-Tie has been the leader in structural wood connectors. That history of fashioning solid connections makes us the perfect partner for homeowners and contractors who want to build safe, strong wood decks.

But did you know our deck solutions don’t end at connectors? Every year, our team of engineers innovates better ways not only to build new decks but to strengthen existing decks. Whether you’re a contractor seeking new ways to build faster and more safely or a DIYer embarking on a spring deck project, we’re likely to have the solution you’re seeking. Here’s our Ultimate Guide to Building a Safe, Strong Deck with Simpson Strong-Tie.
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Deck Safety: 5 Warning Signs of an Unsafe Deck

Just like your home, your deck can’t be expected to last or keep you safe unless it’s correctly built and maintained. Most experts agree that the average life expectancy of a wood deck is 10 to 15 years, and estimate that millions of decks in the US may be presently unsafe. The good news, however, is attention to deck safety can prevent most deck collapses.

If you’re building a deck or already have one, you should know how to evaluate its construction to make sure it’s structurally sound and safe. Using the proper structural connectors and fasteners (like nails and screws) as well as regular maintenance are the keys to a safe, strong deck. It’s a good idea to inspect your deck annually to make sure all your connections are strong.
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