Jade Spadoni, Community Manager on the Simpson Strong-Tie social media marketing team, recently attended JLC, her first tradeshow with the company. Over two days, she engaged with influencers, connected with customers and had the opportunity to interact face to face with many individuals she typically engages with online or virtually.
It was a muggy Tuesday morning, and thousands of people from all over the world were heading toward the long bank of doors to the Orlando Convention Center. The broad stream of people was just one of the signs that the International Builders’ Show® was underway.
